The story

I do what I do and do it well, because I love what I do: think, create, write, plan – but not necessarily in that order.

I have been doing it for 22 years and have helped everyone from Fortune 500 companies to NGOs along the way.

Being half English and half Danish and having worked many years in Paris I navigate both international and national clients with ease.

The work I have done has created strong results for my clients and even been awarded at international advertising festivals.

Besides advertising I teach at The Danish School of Advertising in Copywriting with courses in manifestos, brand stories and name-development.

Peter Metcalfe photo

this is my cv.

it means something to some people.

So here you have it.

2018-2026

Founder of The Unicorn

2013-2017

Associate Creative Director, Ogilvy Paris

2010-2013

Senior writer, &Co.

2009-2010

Copywriter, Wasabi

2006-2009

Copywriter, Robert/Boisen

2005-2006

Junior Writer, Adpeople / Wibroe, Duckert & Partners

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