Just a little closer now

When MATAS – Denmark’s largest beauty and personal care company – faced stagnating perception and slowing sales, it was time to bring the brand into a more contemporary space.

That’s where we came in. Together, we launched the brand platform “Tættere På” (“Closer”) alongside one of Denmark’s most familiar faces, Sofie Linde, and a simple but powerful message: When we are closer to one another, we better understand each other.