FORBRUGERRÅDET TÆNK
It seemed impossible: To reach young men AND get them to speak up about their financial difficulties in a culture and trend of over-spending and flashy self-promotion.
Rather than making 6-second blasts on TikTok we took our time and treated the issue with the seriousness it deserves.
Together with three different directors we told three sides of the same story in a short film format. And to say the least: it worked.
THE FRIENDSHIP
Here’s the very first film in the trilogy, directed by Daniel Kragh Jacobsen and produced by the good people at New Land. The immediate success of the film paved the way to make two more that were equally well-received.
Real stories
To support the fiction based films we created content made from real stories with real people. Here’s one of three that were made all together.